When it comes to reach and reliability, SMS is the way to go for your lead gen campaign. Additionally, the open rates on SMS are phenomenal. Your customers may be able to easily skip over social media ads and disregard emails.1 However, texting is immediate with nearly 93 percent of texts being opened within three minutes of being received.2 Since text messages can be read and responded to at any given time, they are more effective than phone calls, which can often arrive at unexpected, and in some cases, inconvenient times.
The bottom line is: SMS messages deliver high response rates. But how can you be sure your mobile lead generation strategy is successful? Take a look at the three tips listed below for guidance in creating an effective SMS system:
1. Showcase Your SMS Option
While probably a given, you need to let your audience know that you offer SMS. There are quite a few options for displaying it including on your website home page, dedicated landing pages, web ads and print materials (ex. Text ‘B2B’ to 11111 for a discount!).3
2. Be Honest and Up-Front
Offer a disclaimer that clearly states what the subscriber should expect by asking the customer for permission to send them future texts and that describes exactly what the number will be used for. Also provide access to a clearly marked ‘opt-out’ option.4
3. Deliver Value
Whether in the form of a coupon, discount, one-time deal, promo code or exclusive event, always provide your customers with something that makes them feel special, desire something or believe in something.5
Since SMS is a relatively low-cost and effective lead generation strategy, you’re able to reach a wide audience quickly and easily. This should be the next lead generation tool your business invests in.
For additional guidance on diving into mobile and SMS lead generation, contact Reseller Connect’s team of marketing experts. Send us a message or call us at 800-500-3501.
Stay tuned for next month’s post for more exciting and effective ways to generate leads.
