Welcome to What's Hot in Marketing, a series in which we will discuss the latest and greatest trends in this fast-paced and ever-evolving industry. As sales and marketing professionals, it's crucial that we stay updated and put our knowledge to use in order to build relationships with customers and ultimately drive sales.

Each post in the series highlights two online marketing trends that are taking the industry by storm.

Marketing Trend #1: Sophisticated Retargeting
Gone are the days when we can just place any old ad in front of prospective customers. Luckily, we now have the technology to track e-commerce behavior and disseminate helpful, relative content based on consumer behavior. For example, if you went online in the past to research servers, you might have been bombarded with pop-up ads for servers. Today, however, the ads that appear are based on your online behavior. If you recently purchased a specific server, you might see an ad to download a PDF about how your customers can get the most out of the servers. Abandon your cart? You might see content with valuable information regarding choosing the right server for your customers.

And this trend isn't slowing down! One in five marketers is retargeting content to boost sales¹…better not fall behind on this one!

Marketing Trend #2: Focus on Video
Over the last few years, online video has gotten huge…and not just for entertainment purposes. Sure, video has been around for quite some time, but the medium has seen a drastic increase in popularity. In fact, YouTube reports 100% annual growth on mobile video viewing. Even the promise of video drums up excitement. Just using the word "video" in an email subject line boosts open rates by 19%, increases click-through rates by an astonishing 65%, and reduces unsubscribes by 26%². What are you waiting for? Mix up the media and drive those sales!

Stay tuned for Part Two, where we will dive into more exciting trends.

It's never too soon to jump on board the latest trends and improve your sales. Send us a message or call us at 800-500-3501 today to discover how we can use our marketing expertise to help you retarget and use video to your advantage.

Sources:
¹ The Retargeting Barometer Report: Powered by Digiday by Dax Hamman and Ben Plomion

 

² 10 Powerful Video Marketing Statistics (and What They Mean to You) by Sabrina Cote