The saying goes: a picture is worth a thousand words. There's power in visual media, especially in today's world. Plus, people respond better to images than long paragraphs of copy online. This is why infographics are the perfect visual solution for providing valuable information visually.
Infographics are actually "liked" and shared on social media three times more than any other type of content.1 As a B2B marketing tactic, infographics were found to be a 58 percent effective rate in 2016, up from 50 percent in 2015.2
When trying to generate leads or to get more subscribers, these work better when used in tandem with other marketing tactics, so consider using infographics to promote other content, rather than the primary content piece.3 It's very important that you put your infographic out there, and make it highly visible. One tactic for getting your infographic viewed is to write a blog promoting it and attach any applicable social sharing buttons—if you want to go above and beyond, make sure to use a "Pin It" button, so that viewers can pin-it to their Pinterest boards. Another tactic is to turn sections of the infographic into tweet-able images by taking small clips of the infographic and tweeting them from your business' Twitter to help garner interest.4
Five aspects of a successful infographic:
- Less is more. Simplicity is key. Let the data speak for itself, and leave out flashy, extraneous graphic elements. It'll only obscure what's important.
- Let it flow. It doesn't matter how pretty the design is, if there isn't a "story" behind it the reader will just be confused. Provide a logical and clear introduction, content, conclusion, and call-to-action (CTA), from top to bottom.
- Give the info breathing room. White space, or negative space, is imperative for increasing reading comprehension. Clear out the space around important information to draw attention to them.
- It's all in the numbers. Numbers provide credibility to your work, however you don't want to overwhelm your reader with a screen full of them. Be creative in your use of them, and rely on graphs and charts to communicate some data.
- Make sure it's credible. Be sure that all of your data is backed by research from credible sources.5
Design is important to creating a successful, well put together infographic. If you don't have a designer at your disposal, fear not—that's where resellerCONNECT can help. Contact our team of marketing experts for all infographic-related questions. Send us a message or call us at 800-500-3501.
Stay tuned for next month's post where we'll discuss the importance of blogs and vlogs, and how they can generate leads.
