The new year has a "re-evaluate and reinvent" notion to it and that same idea can be applied to your business as well. It's okay to let go of the strategies that may not be working for your business, so you can focus on what is working.
Let go ... of social media channels that aren't right for your business.
In the digital era, the pressure to be a part of every social channel is definitely there. However, if a channel isn't actively garnering quality leads or business engagement, it's time to rethink your strategy.
Let go ... of gating all of your content.
While it's important to gate some of your content, it can become detrimental to generating leads if every piece of content is gated. Viewers expect access to lighter content without having to complete a form to view downloadable content such as infographics, pricing sheets, etc. However, don't hesitate to put a form in front of your really good, meaty content.1
Let go ... of blanket emails.
Generic newsletters and announcements should be a thing of the past. Take the time to segment your audience and generate emails that focus on each target and where they are in the funnel. Provide them with the content they want to see and establish that personal connection.2
Start the year off strong by giving your lead generation strategy a good refresh. Leverage your analytics/metrics services, whether they're from your social media channels, your email service or your website provider. Pay attention to the data they provide and adjust your strategy accordingly. The goal is to get the most out of your lead gen efforts. Why hold on to trends and strategies that aren't benefiting your business?
For help starting the year off strong and re-evaluating your lead gen strategies, contact Reseller Connect's team of marketing experts. Send us a message or call us at 800-500-3501.
Stay tuned for next month's post for more exciting and effective ways to generate leads.
