[ September 20, 2016 ]
Missed Opportunity: Thank You Pages
Many believe the thank you page is the end to a successful conversation. However, simple thank you pages don't invite customers to explore more of your offerings, nor does it create a relationship between you and them. Don't miss this opportunity to use your thank you page to creatively close deals, establish a positive rapport, keep customers engaged, and entice them to spend more time on your site. Ideally, thank you pages should be a "thanks, and…" page1. Which offers more than a typical thank you for downloading, signing up, or checking out. This approach advances the conversation in a logical and meaningful direction.
Here's a look at different ways to beef up your thank you pages:
For Top of the Funnel conversions (eBook download):
Don't let your customers click away from your thank you page without engaging them first.3 Seize this opportunity to pique their interests with other offerings, free content, and subscriptions. Plus, thank you pages don't need to be alike; you can customize them for any and every connection. This will keep your customers intrigued, but gives you a chance for extra creativity to generate new leads.
Send us a message or call us at 800-500-3501 today today to discover how we can use our marketing expertise to help give your thank you pages a refresh.
1The Art of the Thank You Page: How to Make Any Confirmation Page Boost Your Business by Daphne Sidor
22016 Content Trends: Lead Generation Practices & Overlooked Opportunities by Thomas Foutsitzis
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