resellerCONNECT – Lead Gen for Social Media Part 1

[ October 10, 2016 ]

Lead Generation for Social Media Part 1

Post by Jess Kuykendall, Copywriter

Social media is more than just another tool to create an all-encompassing marketing strategy. It's become the most cost-efficient method of driving sales. And, leveraging social media creates brand awareness, encourages social sharing, drives inbound leads, and also contributes to an overflowing sales funnel.¹

Professionals, industry leaders, and even your competitors use LinkedIn, so engaging on LinkedIn can be beneficial in building relationships via daily updates without necessarily spamming your peers and target. Plus, since LinkedIn acts as a syndication site, your original content has the opportunity to become featured on the site and shared to other viewers and sites. This will naturally lead readers back to your site with the possibility of new leads.²

LinkedIn:

LinkedIn Publishing³ – push your content and insights through posts. This will establish you as an authority

Get on SlideShare⁴ – create slide decks that are relevant to your target, share them on LinkedIn, and make sure to include a call-to-action

On Twitter, where millions of people congregate, you can deliver a short, shareable message in real-time, allowing you to interact with communities and amplify your brand presence. Using an automation program can curate Twitter engagement that takes Twitter handles for people who've recently followed, re-tweeted, and are engaged with your brand, and tweets thank-you messages automatically.⁵

Here are a few different methods to generate leads on Twitter:

Twitter⁶:

Use Twitter Cards – allows customers/users to easily and securely share their email address without leaving Twitter⁷

Create Events – leverage Twitter chats, Ask Me Anything (AMA), and other time-sensitive events

Take advantage of resellerCONNECT's marketing portal, which offers syndicated content from top vendors such as Microsoft, Brocade, Cisco, and many more. From the portal you can view and choose vendors' Facebook, Twitter, and LinkedIn posts to push to your Twitter feed. This is free, targeted content to help boost your feed and engage your customers.

Send us a message or call us at 800-500-3501 today today to discover how we can use our marketing expertise to help leverage social media.

Stay tuned for next month's post about memes and how they can help you generate leads.

Sources

¹A Complete Guide to B2B Lead Generation Using Social Media This 2016 by Johanna Rivard

²How to Master Content Marketing on LinkedIn by Alex Pirouz

³3More than 1 Million Members are now Publishing on LinkedIn by Daniel Roth

⁴4 Tips for More SlideShare Leads by Nadya Khoja

⁵The Top 20 Social Media Trends in 2016, According to the Experts by Bitly.com

⁶How To Generate Leads Through Social Medai by Dominique Jackson

⁷7Twitter's Lead Generation Cards Are Now Available Globally by Jennifer Beese