Post by Jess Kuykendall, Copywriter
How many emails are too many emails? An age old question that still plagues many marketers late at night. While everyone has his or her own approach and theory towards the perfect frequency, there really is no one-size-fits-all solution. But we'll share some insights to get you on the right path.
Utilizing captured user data and email automation to see how your audience is interacting with your emails will help you find the frequency that works best for them1. During that trial and error period it's important to understand the risks of sending too many emails or sending too few emails.
If you're not sending enough:
Missed opportunities — sales won't happen if never offered
Reduced visibility — out of sight out of mind
Reputation — consistency is key, inconsistency can come off alarming to email service providers
If you're sending too many:
Less engagement — they can only open so many before they feel harassed and stop opening/reading
Unsubscribing — every opt out is a lost opportunity
Reputation — too many unsubs and spam reports will damage your reputation with mailbox providers
A key approach is to send at least one email a month to keep the conversation going and top-of-mind for your audience. Remember that your audience is just like you, apt to forget or ignore companies and businesses based on frequency.
"Here at resellerCONNECT, we find that four emails a month (or one a week) is a good frequency for our audiences, but it could be different for yours. Let us help you find your ideal email frequency," – Sr. E-Marketing Specialist
It's never too soon to find the right email frequency. Send us a message or call us at 800-500-3501 today to discover how we can use our marketing expertise to help you send the right amount of emails.
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[ About The Author ]
Jess Kuykendall, Copywriter
Jess Kuykendall is a professional copywriter passionate about changing the advertising world one creative idea and word at a time.
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